National Western Stock Show

Each year, the CCW helps to promote the beef industry at the National Western Stock Show in Denver, Colo. Called the "Super Bowl" of cattle shows by some, the National Western attracts over 700,000 attendees each year in January. The CCW partners with the Colorado Beef Council in this effort to talk to consumers about beef and the way it is raised. Members and non-members staff the front-row booth, answer questions, hand out recipes and usually have something fun to giveaway.